Start with a useful brief
We begin with what your practice is trying to achieve: a new location, a more useful website, better visibility for specific services, or a more reliable way to follow up. We discuss the types of enquiries your team can handle and what success would look like.
The brief should name the real practice locations, approved services, existing website and software, available content and the people responsible for clinical and business review. We avoid expanding campaigns into services or regions you cannot support.
Review the journey from search to response
We assess the pages that matter to prospective patients, their mobile experience and the clarity of the next step. Search Console and Analytics help identify where discovery and engagement can be improved; your team’s follow-up records help explain what happens after an enquiry.
- Search visibility and the intent behind relevant queries.
- Accurate location, contact and service information.
- Helpful content and a clear path to enquire.
- Form reliability, ownership of follow-up and source tracking.
Agree a focused scope
Your proposal sets out deliverables, responsibilities, timing and the costs of the agreed work. Advertising spend, content production and software licences are separated where applicable. Integrations are scoped after checking the actual vendor access and supported functionality.
We prioritise changes that resolve a concrete problem before adding complexity. A website improvement project, a rebuild and an ongoing marketing programme are different engagements and should be priced and evaluated accordingly.
Build, review and launch
Content, page design, search metadata and enquiry paths are developed together. Your practice reviews its services and any clinical claims before publication. We check navigation, mobile layouts, forms, redirects and analytics configuration before making a release.
For a rebuild, the migration plan connects old URLs to relevant new destinations and publishes a sitemap of the canonical pages. Launch verification checks the live domain, not only a preview.
Measure useful outcomes
Review discovery, website engagement and enquiry quality as separate stages. An enquiry is not a confirmed appointment or a new patient. Your reception team can help classify the outcome so the next marketing decision is based on more than clicks.
Search visibility changes over time, and there is no guaranteed ranking, citation or volume of patients. The working plan should identify what was changed, what was observed and what deserves attention next.